Review: Taylor Swift’s Lover Course Corrects in Multiple Directions

The album attempts to be something to everyone, the surest tell that it’s as much reaction as it is creation.

Lover
Photo: Valheria Rocha/Republic Records

There comes a time in nearly every pop superstar’s career when she—and, yes, it’s usually a she—is forced to repent for an album that went too far, pushed too hard, or simply suffered from a case of bad timing. The result is often a follow-up that plays it safe or tries to recapture past triumphs, which is then either exalted by critics as a return to form or ridiculed as an attempt at damage control. It’s a rite of passage that, with her seventh album, Lover, Taylor Swift seems keenly aware of yet uninterested in subverting.

Swift launched the latest era of her career with the cloying “ME!,” a veritable piss take on the bright and shiny pop of her 2014 hit “Shake It Off,” accompanied by a social media campaign self-consciously drenched in creamy pastel tones, jewel-encrusted hearts, and fluffy-faced kittens. It’s a decidedly stark contrast to 2017’s Reputation, which was defined by its combative tone and hard, hip-hop-influenced beats, and which earned the distinction of becoming Swift’s lowest selling album to date.

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Swift has built an empire, in part, on her ability to harness often self-inflicted personal drama—revolving around former lovers, disloyal friends, and the media—into songs that display equal parts rage, cheeky self-deprecation, and heartfelt sincerity. The prickly Reputation leaned heavily on the former, and like so many pop reboots before it, Lover is an obvious course correction. Swift, however, seems ambivalent about her current station: “I say I don’t want [combat], but what if I do?” she muses on “The Archer” before proceeding to carpet-bomb listeners with the kind of pithy confessionals—“All of my heroes die all alone,” “All of enemies started out friends”—fit more for a therapy session than your average pop song.

That ambivalence runs through Lover. At times the album seems unsure of whether it wants to be a callback to 1989 and Red, or forge completely new ground for Swift. Opening Lover with a bit of seemingly arbitrary misdirection, “I Forgot That You Existed” is the kind of catty diss track—possibly aimed at Kanye West and/or Calvin Harris—that cemented the very reputation Swift laments in the lyrics. But it feels like a caricature of a Taylor Swift song, a defanged version of more satisfying clapbacks like “Bad Blood” and “This Is Why We Can’t Have Nice Things.”

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Lover lacks a unified sonic aesthetic, ostensibly from trying to be something to everyone—the surest tell that it’s as much reaction as it is creation. The title track, whose lilting rhythm and reverb-soaked drums and vocals are reminiscent of Mazzy Star’s ’90s gem “Fade Into You,” and the acoustic “Soon You’ll Get Better,” a tribute to Swift’s mother featuring the Dixie Chicks, hark back to Swift’s pre-pop days, while “I Think He Knows” and “False God” evoke Carly Rae Jepsen’s brand of ’80s R&B-inflected electro-pop. A full-throated embrace of the latter direction might have made Lover feel less like a capitulation. When it comes to things other than boys, though, Swift has always preferred to dip her toes in rather than get soaking wet; her transformation from country teen to pop queen was, after all, a decade in the making.

Less gradual was Swift’s shift from political agnostic to liberal advocate. In the span of less than a year, the singer went from being the Aryan goddess of the alt-right to being called out as an agent of sodomy. They say you can’t put a genie back in the bottle, and Swift’s once apolitical music is now peppered with references to America’s current state of affairs, both thinly veiled (“Death by a Thousand Cuts”) and more overt (“You Need to Calm Down”). “I’m so sick of running as fast as I can/Wondering if I’d get there quicker if I was a man,” she sings on “The Man,” a track that makes sly reference to those who doubted her #MeToo moment.

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“American stories burning before me/I’m feeling helpless, the damsels are depressed/Boys will be boys, then where are the wise men?” Swift ponders on “Miss Americana & the Heartbreak Prince.” Of course, in this case politics is a metaphor for heartbreak. The track is her stock in trade, a richly painted narrative punctuated by cool synth washes and pep-rally chants. “It’s Nice to Have a Friend” is a similarly evocative portrait of young love whose spare arrangement—choral voices, steel drums, church bells, stately trumpet solo—is a stark counterpoint to the pointillist “Death by a Thousand Cuts,” a Pet Sounds-esque aural feast of swirling keyboards and quivering synths. “The Archer” is quintessential Swift: wistful, minimalist dream pop that displays her willingness to acknowledge and dismantle her flaws, triggers, and neuroses.

Some pop stars may be too big too fail. Swift’s songwriting suffers from occasional bromides, and Lover can feel both overthought and, at a lengthy 18 tracks, under-edited. But Swift’s well-earned reputation for over-sharing, reflective of the generation for which she’s become a spiritual envoy, coupled with her newfound egalitarianism makes her not just a compelling pop figure, but an essential one.

Score: 
 Label: Republic  Release Date: August 23, 2019  Buy: Amazon

Sal Cinquemani

Sal Cinquemani is the co-founder and co-editor of Slant Magazine. His writing has appeared in Rolling Stone, Billboard, The Village Voice, and others. He is also an award-winning screenwriter/director and festival programmer.

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