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Taylor Swift Drops Surprise Album Folklore and Self-Directed “Cardigan” Video

The special effects-heavy clip finds the singer climbing inside a dusty upright piano and into a moss-covered fantasy world.

Taylor Swift, Cardigan
Photo: YouTube

Less than a year after the release of her seventh album, Lover, Taylor Swift has dropped the follow-up, Folklore, along with a music video for the track “Cardigan.” The singer announced the surprise release on social media early on Thursday, accompanied by a series of grayscale photos of the erstwhile country star in the woods that—though reminiscent of an A24 horror film or a metal album cover—reflects a return to a more stripped-down sound.

Reportedly shot according to CDC-recommended Covid-19 safety guidelines and overseen by a medical expert, the video for “Cardigan” was directed by Swift, who also reportedly did her own hair, makeup, and styling. The special effects-heavy clip finds the singer climbing inside a dusty upright piano and into a moss-covered fantasy world, tinkling the ivories of an overflowing grand piano at the edge of a CGI waterfall. Later, she clings to the instrument on a stormy sea before traveling back to reality.

Co-written and produced by the National’s Aaron Dessner, “Cardigan” is an unassuming piano ballad notable for its pointillistic percussion and Swift’s understated vocal performance. As for the titular sweater, it apparently serves as a metaphor for an artist whose love life bears the marks of more than a little wear and tear: “When I felt like I was an old cardigan under someone’s bed/You put me on and said I was your favorite.”

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Watch the video below:

YouTube video

Folklore was written and recorded remotely with Dessner and features collaborations with Bon Iver, Jack Antonoff, and a mysterious songwriter billed as William Bowery (after all, it wouldn’t be a Taylor Swift album without a little sleuth-baiting).

Folklore is out now on Republic Records.

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Alexa Camp

Alexa is a PR specialist, writer, and fashionista.

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