As to whether 3D is a marker of quality or cultural ruin is growing increasingly beside the point.
The international box office came to the rescue for numerous films and franchises, often counting for nearly three quarters of their worldwide gross.
Aside from the ethics of 3D, it’s undeniable that Catching Fire will be at an economic disadvantage without it, losing as much as $4 per ticket in some cases.
The departure of a new Martin Scorsese/Leonardo DiCaprio vehicle surely meant another equally high-profile or even several smaller-profile releases would be flocking to the date.
Anchored by its attachment to The Avengers, this new film’s artistic aspirations become irrelevant to domestic reception, since the massive global opening ensures its event status.
These Academy members possess an elementary school understanding of art, where films operate in a purely denotative register.
So, Contagion is the reigning champion—at least, until Alfonso Cuarón’s Gravity opens in IMAX 3D this Friday, the first AHB to open in the two-plus years since.
There are many, many articles railing against 3D: picture is too dim, glasses are uncomfortable, provide a distancing rather than immersive effect, and so on.