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Review: Promare Finds Studio Trigger Spinning its Anime Wheels

The film often feels like a maximalist season finale trimmed of any build-up.

2.5
Promare
Photo: GKIDS

Loud, chaotic, and borderline nonsensical, Promare is the logical result of anime studio Trigger creating what amounts to a feature-length extension of its prior work. Set in a future where high-tech firefighters clash with pyrokinetic humans called the Burnish, the film pays explicit tribute to anime series like Gurren Lagann, Kill la Kill, and others in everything from names to character and robot designs to basic personality types. The film leaves you with the sense that director Hiroyuki Imaishi, writer Kazuki Nakashima, and their frequent collaborators could create it in their sleep, both because they’re clearly great at what they do and because their ultimate product scarcely departs from established formula.

The film’s bombast is present even in its individual character introductions, which use giant block letters to name everyone from the supporting cast up through pivotal players like protagonist Galo Thymos (Kenichi Matsuyama), a blue-haired firefighter with boundless energy and determination. His long-held truth, that the world is neatly divided into firefighters and Burnish terrorists, is shaken over the course of the film as he fights the slender, melon-green-haired Lio Fotia (Taichi Saotome), who leads the rebel Burnish.

Promare is immediately striking to look at, with a style that favors a cool color palette, minimalist backgrounds, and abstract geometric shapes; fire, for one, is frequently rendered as purple triangles. The characters are drawn in pleasantly smooth lines, and they pilot chunky, ice-shooting robots whose siren lights send out solid beams of red and blue. The camera tracks each action scene, every zoom through the scenery and every collision of a fist with a face, in roving close-ups with thrilling precision. Everyone screams their feelings aloud over and over again (“Only your soul should burn!” cries Galo as he crosses swords with Lio at one point), albeit against a typically regrettable score from Hiroyuki Sawano, who leans so heavily on songs with cheesy vocals that they swiftly become a distraction.

Mixed metaphors and baffling plot twists ensure the film doesn’t totally hold up to scrutiny, but its escalating weirdness is part of the fun. All the same, its loudly repeated message remains clear: Rather than douse a fire, sometimes you need to let it burn as bright as possible. Promare is a mix of themes from Nakashima and Imaishi’s prior collaborations, wrapped up in a pat “the Other is a person, too” premise used for a familiar inspirational conceit. Galo, in looks and personality, is a clear analog for Gurren Lagann’s Kamina, who perishes early in the series so that other, less static characters may wrestle with his ideals. Leaving such a character as the hero in Promare exemplifies its rather straightforward trajectory.

While the film’s propulsive, slapdash plotting provides no shortage of frantic action, it leaves little room for the personalities, actions, and philosophies of its peripheral characters to sink in through gradual escalation. Promare often feels like a maximalist season finale trimmed of any build-up, a climax that’s outstanding to watch yet empty beyond its pure spectacle. And in this context, the fact that so many designs echo Studio Trigger’s prior work feels less like a fun reference than a concession that Imaishi and company are spinning their wheels.

Cast: Kenichi Matsuyama, Taichi Saotome, Masato Sakai, Ayane Sakura Director: Hiroyuki Imaishi Screenwriter: Kazuki Nakashima Distributor: GKIDS Running Time: 111 min Rating: NR Year: 2019 Buy: Video

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