These Academy members possess an elementary school understanding of art, where films operate in a purely denotative register.
In what sense, then, is Machete Kills not simply that: a cash-in sequel meant to make fast money?
So, Contagion is the reigning champion—at least, until Alfonso Cuarón’s Gravity opens in IMAX 3D this Friday, the first AHB to open in the two-plus years since.
Baggage Claim, the other(ed) wide release this week, will likely be marginalized because of these “higher profile,” male-driven openers.
There are many, many articles railing against 3D: picture is too dim, glasses are uncomfortable, provide a distancing rather than immersive effect, and so on.
Box office grosses are becoming mere statistics to be batted around among industry insiders and fans.
Social media outlets have afforded the horror film an “event” status among younger moviegoers.