The music video for Taylor Swift’s “Delicate,” the latest single from her album Reputation, made its world premiere last night at the iHeartRadio Music Awards, where the singer accepted the trophy for Female Artist of the Year. The clip, directed by longtime collaborator Joseph Kahn, was shot at the Los Angeles Theatre and the Millennium Biltmore Hotel, where Swift is seen going through the motions of a red-carpet interview. A man hands her a sparkly note, which, once inside, Swift discovers is the key to her anonymity. She becomes invisible to her fans and bodyguards, who until that moment literally follow her every step.
Reputation (#1–10 of 5)
The moment the teaser for Taylor Swift’s new music video for “...Ready for It?” dropped earlier this week, fans began dissecting the merely 15-second clip and spinning elaborate theories. Her nude bodysuit could be a response to Kanye West’s “Famous” video! The copious lightning featured in the video must be a reference to the artwork for ex-boyfriend Calvin Harris’s single “This Is What You Came For,” which Swift co-wrote under the pseudonym Nils Sjoberg (who, along with the Old Taylor, is now dead)!
The latest piece in the surprisingly swift rollout of Taylor Swift’s Reputation is the album’s opening track, “...Ready for It?” The release comes just one week after the music video for lead single “Look What You Made Me Do,” which dropped just days after the song’s premiere and broke Adele’s record the most views on YouTube in 24 hours.
“Um, I would very much like to be excluded from this narrative?” says one Taylor Swift to a dozen-plus others at the end of her decadent new music video for “Look What You Made Me Do.” The video is an expression of melodramatic outrage tinged with the macabre that offers a better indication that Swift is in on the joke than the song itself does.
Last week, Taylor Swift sent shockwaves through the Twitterverse when she scrubbed her social media accounts, prompting fans to speculate that the country singer turned pop star was preparing to make headlines for something other than the liberal use of the word “ass” in a courtroom. Then, on Wednesday, Swift posted a series of short, cryptic videos of a snake on her Instagram account, followed by the announcement of Reputation, the long-awaited follow-up to 2014’s blockbuster 1989.