After two singles highlighting the cardiovascular half of Madonna’s Rebel Heart project, the singer is unleashing her so-called rebellious side for the album’s third single, “Bitch I’m Madonna.” The first glimpse of the star-studded new music video for the track, inspired by a high-octane performance on The Tonight Show with Jimmy Fallon, came courtesy of the Flaming Lips’ Wayne Coyne, who posted a behind-the-scenes clip from the shoot last month on Instagram. Coyne wasn’t the only celeb on set though—but he’s certainly the weirdest. Despite the song’s title, the clip, which premiered exclusively on Tidal this morning, makes room for a litany of guests, including Chris Rock, Rita Ora, Diplo (who produced the track), fashion designer Alexander Wang, and the Queen of Pop’s two sons, Rocco and David. Other cameos—like a pose-striking Beyoncé, Kanye West, Katy Perry, Nicki Minaj, and Miley Cyrus—were beamed in via green-screen, giving the video a slapdash quality that’s rare for the music video pioneer. The apparent moral of the story? We are all Madonna. So grab your grillz and start humping the nearest wall.
Tidal (#1–10 of 2)
The rollout of Madonna’s new album, Rebel Heart, continues to be a bumpy one. To their credit, the pop queen and her minions have made some admirable, albeit occasionally misguided, attempts at disseminating the project in unexpected and inventive ways—from Snapchat to Grindr to Tidal, Jay Z’s new artist-owned music-streaming service. But some called the pomp and circumstance with which Tidal was introduced to the public last week “embarrassingly out-of-touch,” and after previewing the new music video for “Ghosttown,” the second single from Rebel Heart, on the site over the weekend, it was announced that the Queen of App would instead debut the full clip via Meerkat. After a countdown clock ran out yesterday, Madge’s Meerkat stream was—forgive the pun—a ghost town, and her audio-visual apocalypse was abruptly delayed for 24 hours with no warning or explanation. Today’s actual premiere didn’t fare much better, marred by technical glitches that resulted in, from most accounts, no one actually seeing the video. (It’s since been uploaded to Vevo.)