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Nicki Minaj & Nick Jonas Raise Eyebrows with Lyric Videos for “Only” & “Teacher”

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Nicki Minaj & Nick Jonas Raise Eyebrows with Lyric Videos for “Only” & “Teacher”
Nicki Minaj & Nick Jonas Raise Eyebrows with Lyric Videos for “Only” & “Teacher”

Lyric videos, a relatively recent promotional tool, started out simply as a means to keep royalties-paying audio on YouTube in the days or weeks between a single’s release and the premiere of an official music video. But artists and record labels have become increasingly creative and enterprising, squeezing every last ounce of promo possibilities from what used to be a rather banal, straightforward text-on-solid-background format.