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White Reindeer (#110 of 2)

The 20 Best Movie Posters of 2013

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The 20 Best Movie Posters of 2013
The 20 Best Movie Posters of 2013

What were the common threads among the finest film posters of 2013? Mustaches. Sunglasses. Font that boldly monopolizes the center of the design. And plenty of pink. A great movie poster can do a great many things, but it’s most important attribute is always the reminder that there are more ways to enticingly sell a film than with famous faces. Virtually every genre (and budget level) is covered in this roster of 2013’s best, proving that great marketing in this industry is by no means exclusive to one type or size of film. And though an ethical issue had a pivotal effect on the final results, it couldn’t tarnish a collection of vastly diverse aesthetic triumphs, which helped to richly enhance the cinema-going year.

Poster Lab: White Reindeer, Another Cheeky Desecration of Hallowed Holiday Symbols

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Poster Lab: <em>White Reindeer</em>, Another Cheeky Desecration of Hallowed Holiday Symbols
Poster Lab: <em>White Reindeer</em>, Another Cheeky Desecration of Hallowed Holiday Symbols

The trailer for writer/director Zach Clark’s White Reindeer doesn’t seem to feature any cocaine use, but it might as well. Depicting the grievous unraveling of formerly sunny Suzanne (Anna Margaret Hollyman), who suffers the death of her husband before finding out he was having an affair with an exotic dancer (Laura Lemar-Goldsborough), this offbeat holiday comedy and SXSW favorite seems primed to throw in the kitchen sink when it comes to Suzanne’s self-medication. If the clip shows us Suzanne dancing, drinking, and buddying up with the other woman, then the poster reveals what else the widow is imbibing, forming the silhouette of a Christmas tree from lines of cocaine. It may well be that the titular term is a euphemism for blow that I’m not aware of, and it may well be that that white powder isn’t cocaine at all. (Who’s to say Suzanne isn’t breaking bad with a little meth?) Either way, this notably naughty poster serves to place White Reindeer among the ranks of other transgressive yuletide flicks. Almost immediately, it calls to mind the Criterion cover art for Arnaud Desplechin’s A Christmas Tale, which is also given the Tannenbaum-by-substance treatment, shaping a tree from the dark dramedy’s ever-present cigarette smoke.