Some say the box office is going to end in fire, but some say it’ll end in ice, as Disney’s Frozen looks to unseat Catching Fire over the five-day Thanksgiving weekend. For Catching Fire, the lack of a significant improvement over the opening weekend of the first film suggests many viewers could have been holding out to round up the family for a viewing over the long weekend; nevertheless, almost every box-office prognosticator had Catching Fire pegged too high (especially yours truly), making talk of “catching” The Avengers appear foolish in hindsight.
Frozen goes nationwide on Wednesday, entering a marketplace that hasn’t seen a legitimate animated contender since Cloudy with a Chance of Meatballs 2 nearly two months ago. Although trailers make the film look rather pallid, reviews have been white hot, which should boost interest among core demographics and adults alike. In fact, interest could be high enough for Frozen to top Tangled’s $68.7 million opening three Thanksgivings ago.