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Locarno Film Festival 2013 Story of My Death, Costa da Morte, The Unity of All Things, El Futuro, & More

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Locarno Film Festival 2013: Story of My Death, Costa da Morte, The Unity of All Things, How to Disappear Completely, El Futuro, & More
Locarno Film Festival 2013: Story of My Death, Costa da Morte, The Unity of All Things, How to Disappear Completely, El Futuro, & More

It might be every major film festival’s claim to take over its host city, but for the 11 days over which the 66th Locarno Film Festival took place, the Swiss city was a colony of leopards. You couldn’t go anywhere, it seemed, without absorbing the sheer extent to which the place had been rebranded with the gold-and-black spotted cat, all the way down to the leopard-print sewing machine that sat in the window of a shop I passed on my way to press screenings every morning. The pardo, as the Italians name it, is a seemingly arbitrary choice for a festival mascot, but Januzzi Smith’s design and marketing strategy goes to show how far something simple can be taken to breed an infectious feeling of community.