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Richard Roeper (#110 of 1)

Box Office Rap Kick-Ass 2 and the Hollywood Reporter Snafu

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Box Office Rap: Kick-Ass 2 and the Hollywood Reporter Snafu
Box Office Rap: Kick-Ass 2 and the Hollywood Reporter Snafu

Neill Blomkamp’s Elysium topped the box office this past weekend, though its lead over the competition ended up being less than anticipated. However, if one were following The Hollywood Reporter’s coverage on Friday, that margin was said to be even less, as writer Pamela McClintock claimed that “strong matinee business” suggested Planes was headed for a $30 million weekend, which was set to match that of the Matt Damon actioner. The actual for Planes ended up in third place with $22.2 million, over 25% less than initially reported. More troubling than the inaccurate figures, which are understandable given the unpredictability of internal weekend multipliers and whatnot, is the article’s headline, which claims that Planes’s performance is “breaking [the] animation curse,” allegedly created from underwhelming box-office openings by Turbo and The Smurfs 2. An animation curse? It’s hard to argue for any curse, given the almost $640 million made worldwide by Monsters University and the $745 million made worldwide by Despicable Me 2, the latter of which is second to only Iron Man 3 as the highest-grossing domestic release of 2013.