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Anchorman 2: The Legend Continues (#110 of 5)

The 20 Best Movie Posters of 2013

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The 20 Best Movie Posters of 2013
The 20 Best Movie Posters of 2013

What were the common threads among the finest film posters of 2013? Mustaches. Sunglasses. Font that boldly monopolizes the center of the design. And plenty of pink. A great movie poster can do a great many things, but it’s most important attribute is always the reminder that there are more ways to enticingly sell a film than with famous faces. Virtually every genre (and budget level) is covered in this roster of 2013’s best, proving that great marketing in this industry is by no means exclusive to one type or size of film. And though an ethical issue had a pivotal effect on the final results, it couldn’t tarnish a collection of vastly diverse aesthetic triumphs, which helped to richly enhance the cinema-going year.

Box Office Rap Anchorman 2: The Legend Continues and the 2013 Wrap

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Box Office Rap: Anchorman 2: The Legend Continues and the 2013 Wrap
Box Office Rap: Anchorman 2: The Legend Continues and the 2013 Wrap

Adam McKay’s Anchorman 2: The Legend Continues opens on Wednesday and looks to become the eighth live-action comedy of 2013 to gross over $100 million in its domestic run. That’s a significant jump from only three comedies in 2012 which made that benchmark—a doubling in margin that suggests, by all conventional accounts, that it was a “good” year for comedies. Yet, upon further inspection, we find the titles of these moneymakers to be Bad Grandpa, Grown Ups 2, The Heat, and The Hangover Part III, which are among the laziest, if not the worst, Hollywood films of the year. Instead of “good,” we should say it was a profitable year for comedies and leave any such evaluative adjectives out of box-office summations.

If live-action comedy hits were aplenty, so were their animated counterparts, with Despicable Me 2, Monsters University, The Croods, Frozen, and Cloudy with a Chance of Meatballs 2 all meeting or exceeding financial expectations. The same could certainly be said for nearly every endeavor into superhero territory, as audiences still prefer cinema that transports them from the confines of reality and into a playground of fantasy-infused triviality, with a treatment of characters that ranged from tongue in cheek (Iron Man 3) to bombastic (Man of Steel) to hopelessly imitable (The Great Gatsby).

Poster Lab: Anchorman 2: The Legend Continues

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Poster Lab: <em>Anchorman 2: The Legend Continues</em>
Poster Lab: <em>Anchorman 2: The Legend Continues</em>

He’s back. No, not just Ron Burgundy, but The Mustache. It’s always fun, and even admirable, when a film can boast an element so iconic it becomes a virtual calling card. It’s great fodder for teaser posters like this one, which puts so much confidence in its protagonist’s facial hair that it doesn’t even bother including the film’s title (or the rest of star Will Ferrell’s face, for that matter). Anchorman 2: The Legend Continues comes just shy of a decade after its 2004 predecessor, and its enduring relevance is due to the vibrant life Anchorman found on home video, re-watched and quoted ad nauseum by college boys and anyone with a fondness for Ferrell. Burgundy is easily Ferrell’s most adored creation, a bumbling news powerhouse turned underdog who’s as arrogant as he is ignorant. His delusions of supreme grandeur encapsulate him, right down to his fashion, his hairstyle, and yes, that bushy rug beneath his nose. More apt for porn than a roundup of the day’s top stories, the mustache hasn’t been outperformed since Burgundy made his first appearance, not even by noble competitors like the yellow tuft on the cute little face of The Lorax (both ’staches appeared on our list of 15 Famous Movie Mustaches last year). Still, despite all this, does Anchorman 2 really deserve the oh-so-millenial tagline, “It’s kind of a big deal”?