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Nick Jonas (#110 of 2)

Berlinale 2016 Goat

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Berlinale 2016: Goat

Killer Films

Berlinale 2016: Goat

In the opening shot from Goat, a mob of delectably smooth male torsos can be glimpsed jumping up and down in slow motion, bonding against the camera. These young white males scream at the lens, as if intimidating and courting the audience at the same time. Together they form a kind of trompe l’oeil, the singularity of each person lost for the sake of the group. Are they brothers or soldiers? Are they twins or doubles? Are they in a battlefield or in an orgy? Their cinematic hazing is our invitation to an unabashed look at the dynamic of the fraternity—that bizarre, if not pathetic, enterprise of a decidedly American hetero-masculinity that makes Europeans laugh. And they certainly did at Berlinale’s press screening.

Nicki Minaj & Nick Jonas Raise Eyebrows with Lyric Videos for “Only” & “Teacher”

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Nicki Minaj & Nick Jonas Raise Eyebrows with Lyric Videos for “Only” & “Teacher”
Nicki Minaj & Nick Jonas Raise Eyebrows with Lyric Videos for “Only” & “Teacher”

Lyric videos, a relatively recent promotional tool, started out simply as a means to keep royalties-paying audio on YouTube in the days or weeks between a single’s release and the premiere of an official music video. But artists and record labels have become increasingly creative and enterprising, squeezing every last ounce of promo possibilities from what used to be a rather banal, straightforward text-on-solid-background format.