If you find yourself compelled to purchase the poster for Lionsgate’s The Possession, and need a clue about what to hang beside it, look no further than the fine print atop the film’s title. The latest body-snatching thriller to court an audience that keeps on buying tickets, The Possession is presented and produced by Sam Raimi, and its icky one-sheet is a retread of that for Raimi’s own Drag Me to Hell, with the volume pumped up to full gross-out decibels. No need to employ the scaly hands that delivered Alison Lohman to Satan; young Hannah (Madison Davenport) has a taloned creep right inside her person, who can ship her soul to hell without even opening up the earth.
The Possession poster isn’t anywhere near as handsome as its counterpart. It trades ironic gleam for what is believed to be heebie-jeebie envelope-pushing, presenting an anatomical nightmare that makes one gulp and shudder. But the truth is, this poster, albeit strikingly macabre, is far more disciplined than defiant. Unremarkable in every way beyond its specific bodily harm, it joins an overstretched line of ads that routinely showcase shocks, which shuffle through a bland template like a stomach-turning slideshow.