With its soft, flattering cinematography and dazzling, kaleidoscopic set pieces, M.I.A.’s music video for last year’s “Borders” risked turning the life-or-death plight of refugees into a fashion runway. The image of the artist as the fearless leader of an army of émigrés, however, was a simple, potent, and timely one, landing the clip at #2 on our list of the Best Music Videos of 2015.
Now, M.I.A., a.k.a. Maya Arulpragasam, is back with “Rewear It,” which literally and deliberately fuses environmental activism with fashion. A partnership with retail giant H&M, the new single and accompanying “visual content piece” aim to raise awareness about textile recycling, encouraging fans to donate unwanted clothing so they can be used to create new products.