House Logo
Explore categories +

House Of Dereon (#110 of 1)

On Trend The Year of Beyoncé

Comments Comments (...)

On Trend: The Year of Beyoncé

Columbia Records

On Trend: The Year of Beyoncé

If you’ve walked through New York City lately (or, in all likelihood, any major city), you’ve probably been unable to escape Beyoncé’s face. It’s on the posters still pushing her heavily-rotated HBO doc, Life Is But a Dream; it’s on Pepsi ads that first emerged for her Super Bowl halftime show, sponsored by the soda; it’s on promos for Love Songs, the Destiny’s Child compilation album released earlier this year; and it’s on the cover of the March issue of Vogue, which unapologetically declares that the “Queen B” “rules the world.” Written by Jason Gay, the Vogue article, like the HBO film, isn’t especially revealing, and it feels as if it were shaped, to some degree, within the diva’s control, right down to the closing sentence that wholesomely acknowledges the promise embodied by Blue Ivy Carter, Beyoncé and Jay-Z’s one-year-old daughter. The story—which, in a rarity for Vogue, includes a straight-on shot of its subject smiling—registers as one more part of the carefully calibrated Beyoncé machine, which is programmed to put forth an image as sexy and glamorous as it is untarnished and accessible. Such is not to say, necessarily, that Gay’s article rings false, but that it, like the artist herself, carries a constant aura of choreographed perfection, which, now, in the wake of marriage, childbirth, and continuing endorsements from the First Family, is tinged with a new layer of human transparency. Perhaps that layer was always there, and is just now more apparent. In any case, of the many affirmations made within the commendatory Vogue spread, one that leaps off the page is already clear to anyone with eyes: This year, “Beyoncé will be in your life like she’s never been before.”