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Fifty Shades Of Grey (#110 of 10)

Oscar 2016 Winner Predictions Original Song

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Oscar 2016 Winner Predictions: Original Song

Interscope

Oscar 2016 Winner Predictions: Original Song

We’re repeatedly reminded that the Academy’s music branch is supposed to be paying attention to context when selecting their nominees for best song, so that they don’t simply wave five closing-credit ballads through, but actually select songs that function as part of the fabric of the film that surrounds them. All five songs nominated this year represent the sole nods for their respective films, two of which are documentaries and theoretically had favorable odds of at least getting nominated in that category. So concerns for context probably stand for very little, given the Academy’s clear indifference to this group of films. They may as well be voting on which song they most like listening to while frantically typing “g” and “h” playing Leo’s Red Carpet Rampage for the 12th time.

Poster Lab: Fifty Shades of Grey and the Year-Long Movie-Marketing Tease

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Poster Lab: <em>Fifty Shades of Grey</em> and the Year-Long Movie-Marketing Tease
Poster Lab: <em>Fifty Shades of Grey</em> and the Year-Long Movie-Marketing Tease

Just as E.L. James’s Fifty Shades of Grey books began as Twilight fan fiction, the posters for the film adaptation have long been confined to the world of fan-made art, where eager, horny designers could get their Anastasia Steele on and realize their fantasies. Many such posters featured rumored leading man Matt Bomer as Christian Grey, while others, like this entertaining gem, cast Amanda Seyfried and Arrow’s Stephen Amell as James’s BDSM-loving couple. But on Jan. 25, roughly three months after Dakota Johnson and Jamie Dornan were announced as the film’s leads, the first official one-sheet was released, depicting Dornan with his back to the viewer, gazing out across the Seattle skyline. The poster has reportedly been accompanied by five exclusive billboards, which can be seen at five specific locations in New York, L.A., Chicago, San Francisco, and, of course, Seattle. It’s also joined by the launch of the film’s website, where visitors can “apply for an internship program” with Grey Enterprises Holdings Inc. (or, in other words, sign up to be on the mailing list for the Universal Pictures release). It’s all part of the kick-off of the ultimate movie-marketing tease, which is touting a film that isn’t due in theaters for a full calendar year.