When a film is set to make the exorbitant amount of money that The Hunger Games: Catching Fire surely will this coming weekend, further lamenting the woes of global capital via cultural products will undoubtedly find little purchase among fans ready to see Katniss and Peeta unwillingly do battle yet again for (and against) the Capitol. Nevertheless, take note of Thelma Adams’s review, which details how “The Hunger Games has become a victim of its own success, co-opted by Hollywood, a rebel not without a cause, a money minter.” Adams’s attention to film-as-product engages a discussion of economics too often omitted from film reviews, especially when a film’s “call to arms” doubles as a “call to more ticket sales.”
This week, a more essential nerdist box-office question emerges: Can Catching Fire top the $207.4 million opening weekend of The Avengers without the support of 3D showings? And true to the spirit of this franchise, it’s only appropriate to evaluate the competitors in relation to this new, Francis Lawrence-directed entry. To recap, The Avengers opened on May 4, 2012 in 4,349 theaters (still the widest North American opening of all time) in IMAX 3D, regular 3D, and regular 2D, with a 40% 3D share, a number that helps to explain how the $169.2 million record previously held by Harry Potter and the Deathly Hallows: Part 2 could be so bracingly shattered. Earlier this year, Iron Man 3 took the second-highest opening with $174.1 million, with a similar 3D share as The Avengers. Much like Warner Bros. with The Dark Knight films, though, Lionsgate has elected not to dabble with 3D in hopes that the film’s quality will be all the pull needed to get audiences into theaters; it’s a decision that, while certainly forgoing the surcharge on each 3D ticket, retains a degree of integrity on the part of the studio, which isn’t trying to milk consumers for every last penny in their pockets.