[Editor’s Note: “The Blender” is a new series dedicated to highlighting notable new releases in the mixtape world.]
Next month, perennial rap-rookie-of-the-year contender J. Cole will finally drop his major label debut, Cole World: The Sideline Story. Cole has some big names in his corner, Jay-Z among them, many of them claiming that the upstart MC from “Fayettenam,” North Carolina is nothing less than the future of rap—unless, of course, the future of rap turns out to be Drake (probable), Curren (less so), or Wale (exceedingly unlikely). All the same, kid’s gone through hell trying to get his album finished and released, though as many times as Watch the Throne and Tha Carter IV got pushed back, you might conclude that a rapper hasn’t made it big until his album’s been delayed three or four times. The early singles from Cole World haven’t exactly been fire, though that’s not the only reason the album’s release will be anticlimactic. Label backing or no, Cole’s provided a generous stream of free music to his fans over the past couple of years, and production values aside, his album will mostly be distinguished from his mixtapes by the extent to which it hues to the rap-radio playbook (the perfunctory cameos from Drake and Trey Songz have already been confirmed).