The trailer for Maximum Overdrive begins with a voice: “Hi, my name is Stephen King.” A bearded man steps out of shadows. Behind him, we see a giant Green Goblin head. “I’ve written several motion pictures,” King says, “but I want to tell you about a movie called Maximum Overdrive, which is the first one I’ve directed.” We then get our first shot from the film itself: Giancarlo Esposito, bathed in orange-red light, staring down at the camera and saying, “Wowwwww….”
Alas, there is very little wowwww in Maximum Overdrive, but it is not as bad as its reputation. Watching it now, you are more likely to find the movie dull than truly terrible. Its kitsch is not delirious, its actors try hard with bland characters, it had a large enough budget for adequate special effects. It is not, in other words, the 1986 equivalent of Plan 9 From Outer Space or Blood Feast.
The year before Maximum Overdrive hit theatres, Stephen King appeared in an American Express commercial. His face had certainly been well known to fans before (he acted in Creepshow in 1982), and he was already suffering some of the pains of celebrity, with his house in Maine frequently besieged by people seeking autographs and souvenirs, but the amusing commercial increased his visibility exponentially. The opening, in which King descends a gothic staircase with a candle in hand, now seems like a bad wish: “Do you know me? It’s frightening how many novels of suspense I’ve written. But still, when I’m not recognized, it just kills me.” (His 1987 novel Misery would offer a very different opinion about being recognized.)