What were the common threads among the finest film posters of 2013? Mustaches. Sunglasses. Font that boldly monopolizes the center of the design. And plenty of pink. A great movie poster can do a great many things, but it’s most important attribute is always the reminder that there are more ways to enticingly sell a film than with famous faces. Virtually every genre (and budget level) is covered in this roster of 2013’s best, proving that great marketing in this industry is by no means exclusive to one type or size of film. And though an ethical issue had a pivotal effect on the final results, it couldn’t tarnish a collection of vastly diverse aesthetic triumphs, which helped to richly enhance the cinema-going year.
The Bling Ring
While its blatant, “that’s the whole point” superficiality may just underscore the fact that Sofia Coppola never found much else to explore, this sunglass-adorned poster for The Bling Ring remains a restrained eye-catcher, assigning each teenage criminal with not just a nickname, but a personal pair of status-defining shades. [Article]
The Hunger Games: Catching Fire
The Mockingjay cloud wings do lean toward the obvious in this vintage-looking poster for The Hunger Games: Catching Fire, but of the shameless abundance of one-sheets released for this film (it must be close to four dozen by now), this proved by far the most fetching, evocative of markedly epic—and markedly male—fantasy actioners like Conan the Barbarian. [Article]
Only God Forgives
In this specific, intentionally eye-searing one-sheet for Only God Forgives, the film’s saturated color palette and Bangkok setting are boldly established, while the neon sign may well be advertising the fight club run by Ryan Gosling’s Julian. And don’t miss that ominous tagline tucked away in the dragon’s mouth.