After two singles highlighting the cardiovascular half of Madonna’s Rebel Heart project, the singer is unleashing her so-called rebellious side for the album’s third single, “Bitch I’m Madonna.” The first glimpse of the star-studded new music video for the track, inspired by a high-octane performance on The Tonight Show with Jimmy Fallon, came courtesy of the Flaming Lips’ Wayne Coyne, who posted a behind-the-scenes clip from the shoot last month on Instagram. Coyne wasn’t the only celeb on set though—but he’s certainly the weirdest. Despite the song’s title, the clip, which premiered exclusively on Tidal this morning, makes room for a litany of guests, including Chris Rock, Rita Ora, Diplo (who produced the track), fashion designer Alexander Wang, and the Queen of Pop’s two sons, Rocco and David. Other cameos—like a pose-striking Beyoncé, Kanye West, Katy Perry, Nicki Minaj, and Miley Cyrus—were beamed in via green-screen, giving the video a slapdash quality that’s rare for the music video pioneer. The apparent moral of the story? We are all Madonna. So grab your grillz and start humping the nearest wall.
Helmed by Jonas Åkerlund, who’s now directed more videos for Madonna than anyone else, including her most recent video for “Ghosttown,” “Bitch I’m Madonna” was shot at Andre Balasz’s Standard Highline. Official remixes for the track were released yesterday.