Two decades after the late-’90s Latin-pop wave that helped make Jennifer Lopez a household name, the genre has become a fully integrated force in mainstream pop. Lopez’s new bilingual single, “Dinero,” smartly leverages both the singer’s enduring Spanish-language audience and the current Latin-pop craze. Produced by DJ Khaled, the track features J. Lo alternately singing over a tropical rhythm and rapping atop a trap beat—sometimes both—while fellow Bronx upstart Cardi B boasts of their borough-based bona fides.
The black-and-white music video, directed by Joseph Kahn, is as over-the-top as the song itself. The clip finds Lopez bowling with a diamond-covered ball, barbecuing in lingerie and pearls while sipping a crystal-encrusted Slurpee, eating a Mike’s Jersey sub while primping on a marble staircase, toasting marshmallows over a burning pile of cash, bathing with a unicorn, and walking a pet ostrich on a leash. The clip also features a blink-and-you’ll-miss-it cameo by a Casino-era Robert De Niro.