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Janet Jackson Gets Back to Basics in New Music Video for "Damnn Baby"

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Janet Jackson Gets Back to Basics in New Music Video for “Damnn Baby”

There’s an implicit comma in the title of her new single, “Damnn Baby,” from last year’s Unbreakable, but ticketholders for Janet Jackson’s world tour were likely muttering the phrase—sans punctuation mark and superfluous “n”—when the singer revealed she would be postponing the remainder of the dates so she and husband Wissam Al Mana could “[plan] our family.” (If her choice of words seemed ambiguous, yesterday a source confirmed that Janet, who turns 50 this month, is indeed pregnant.)

For fans hoping to catch Janet in the flesh this summer, the premiere of a music video for “Damnn Baby,” shot just prior to last month’s announcement, will likely be cold comfort, but the clip is a refreshing throwback to the simplicity of the choreography-driven videos of the artist’s heyday in the late ’80s and early ’90s. Directed by Dave Meyers, famous for his outlandish set pieces and special effects, the black-and-white video was shot on a bare white soundstage, the use of lighting and shadows to create texture and depth reminiscent of Beyoncé’s “Single Ladies (Put a Ring on It).”

Watch the video below:

 

Check out our list of the 25 Best Janet Jackson Songs.