By Michael Peterson
[Author's Note: Some portions of this article appeared in a different form on Patchwork Earth. Special thanks to the Transformers Wiki for images. This article was begun for the May 8th anniversary and edited to coincide with the film's release.]
I was working on the next comics column, inspired by some of the welcome suggestions and comments to my last entry, when a special date snuck up on me. So do pardon my self-indulgence.
When I began this essay, it was Friday, May 8th, 2009, and Transformers celebrated 25 years of near-continuous presence in various media, from animated cartoons to live action films to, quite obviously, action figures for children and obsessed collectors. It was, actually, the comic book that was released first, with the intent to stir up interest in the new toyline. And with a sequel to Michael Bay's spastic blockbuster film coming in a couple of weeks and the newest speciously-reasoned philosophy book recently released (surely the sign that you've hit the zeitgeist, right?), it's a time of reflection for armchair pop culture theorists; what has led the property to endure—even, arguably, to flourish of late—when so many have fallen by the wayside? While critical reception to the film largely confirms the popular view that the property's long-running fiction is little more than a facile toy commercial, is there anything buried there to hold onto?
Noted webcartoonist and longtime Transformers fan David Willis (Shortpacked!, Joyce and Walky!), in noting the anniversary date, proposed, "...perhaps being a marketing gimmick is part of Transformers' longevity. It's free to reinvent itself whenever it feels like it so as to keep itself viable...Star Trek had to sludge through forty years, at the end subsisting on nothing more than fumes, before it was allowed to reinvent itself top-to-bottom for a fresher audience." And indeed, Transformers' numerous iterations over the years found it trendsetting as often as it drew on nostalgia (the Emmy award-winning cartoon Beast Wars, for instance, was one of the earlier uses of fully-CG animation for a wide audience, debuting only about six months after Toy Story). Continue Reading »
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