Review: Who Gets to Call It Art?

Through his use of green screen and montage, Peter Rosen seems to want to position his film as its own work of pop art.

Who Gets to Call It Art?
Photo: Palm Pictures

Andy Warhol shot more than 500 “screen tests” between 1964 and 1966, and if Henry Geldzahler, the first curator of contemporary art at the Metropolitan Museum of Art, were alive today he may or may not acknowledge the privilege of having sat down for his superstar friend’s camera. Geldzahler was a champion of avant garde art but he didn’t enjoy sitting for Warhol. Should looking at art, then, be as fun and rapturous as it is to make? This is a more interesting question than the one posed by the title of Peter Rosen’s featherweight doc, which doubles as a Geldzahler portraiture and a busy-bee tour of the New York art scene of the 1960s, but what the film lacks in depth it more than makes up for in zeal. Geldzahler, who played the part of an overweight curator in his 20s so as to exude a feeling of status and subsequently break into the business, did plenty to bring an appreciation of modern art to the public consciousness. He knew what he liked, which is to say, he was the one who got to call it art—to the chagrin of any artist, big or small, left out of exhibitions like the “New York Painting: 1940-1970” show he mounted at the Met in 1969. Through interviews with art-world luminaries like David Hockney, Larry Poons, and Francesco Clemente, filmmaker Jonas Mekas, and archival audio of Geldzahler addressing friends, the man emerges as a playfully irascible friend and neighbor of the contemporary artist and champion of abstract art and other modes of avant garde expression. Through his use of green screen and montage, Rosen seems to want to position his film as its own work of pop art; though playful and unpretentious, it’s easy to imagine Geldzahler scoffing at the affect. I mean, this was a man who used one of Warhol’s commodified laundry detergent boxes as the base for one of his Long Island homes’ end tables.

Score: 
 Cast: David Hockney, Larry Poons, Frank Stella, James Rosenquist, Mark di Suvero, Francesco Clemente, John Chamberlain, Ivan Karp, Calvin Tompkins, George Lois, Ellsworth Kelly, Jonas Mekas  Director: Peter Rosen  Distributor: Palm Pictures  Running Time: 80 min  Rating: NR  Year: 2006  Buy: Video

Ed Gonzalez

Ed Gonzalez is the co-founder of Slant Magazine. A member of the New York Film Critics Circle, his writing has appeared in The Village Voice, The Los Angeles Times, and other publications.

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